08.28.08

Red Cross "Donating Is Easy" print campaign

Print Ads, Public Service

In an effort to help rebuild the lives of the China earthquake victims, Guangzhou, China-based Itect Advertising created this print campaign to highlight the importance of every donation. It shows the simplicity of supporting the victims with money.

Sheng Guang, art director; Tan Liping/Wang Xiaoling, designers; Paul Chan/Liu Tao, writers; Joe Harris, creative director; Cai Jiabin, photographer.

www.itect-am.com/en