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08.28.08
Red Cross "Donating Is Easy" print campaign
Print Ads, Public Service
In an effort to help rebuild the lives of the China earthquake victims, Guangzhou, China-based Itect Advertising created this print campaign to highlight the importance of every donation. It shows the simplicity of supporting the victims with money.
Sheng Guang, art director;
Tan Liping/Wang Xiaoling, designers;
Paul Chan/Liu Tao, writers;
Joe Harris, creative director;
Cai Jiabin, photographer.
www.itect-am.com/en