07.30.10

Resident Evil 5 Zombieland campaign

Print Ads, Consumer

Given the huge success of the previous versions, when Microsoft Xbox 360 wanted to promote the latest version of Resident Evil game, Y&R Dubai’s challenge was to enthuse fans to feel the heightened sense of terror with the new release. In the true spirit of RE5, it shows how gamers would fear the daylight as much as they feared the shadows before. Each ad in the campaign captures the post-apocalyptic landscape and the dread that awaits the survivors.

Shahir Zag/Komal Bedi Sohal, art directors/writers; Michael Blore, global creative director; Clive Stewart, photographer; Andrew Newman/Wayne @ Dxf, illustrators; Nadine Ghossoub, planner.

www.yr.comwww.xbox.com/en-US ...