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01.16.12

Rewined Candles logo and packaging

Packaging, Consumer

With scents that mimic the flavors and aromas found in wine varietals, these natural soy wax candles are poured into discarded wine bottles. When the company wanted to enhance its current packaging it turned to Charleston, South Carolina-based Stitch Design Co. They redesigned the logo using hand-drawn type and updated the kraft paper labels with simple typography and a layered labeling system. Each candle has a “vintage and producer” label signed and dated by the candlemaker. Additionally, a wood veneer wax topper keeps the candle clean until use, a system of wax seals colorcodes each scent, each label is letterpressed and hand applied and the packaging is finished off with a small green sticker reminding buyers to please recycle again.

Amy Pastre/Courtney Rowson, designers; Sideshow Press, letterpress printer.

www.stitchdesignco.comwww.rewinedcandles.com