Rickard’s Lederhosen packaging Exhibit

Rickard’s Lederhosen packaging

Rethink turned Rickard’s Beer into a Bavarian gentleman with this Lederhosen packaging.

Rickard’s Lederhosen, a strong Oktoberfest-style lager, needed an equally strong identity. For its launch, Vancouver-based ad agency Rethink celebrated the oom-pah-pah of Oktoberfest with playful packaging that turned each dark-amber bottle into a Bavarian gentleman, complete with lederhosen and a Tyrolean cap.

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