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05.06.08
Rolling Rock "Satellite" Web video
TV/Radio Commercials, Consumer
Tool of North America (Santa Monica, CA) director Geordie Stephens brands the moon in this new 30-second Web video for Goodby, Silverstein & Partners client Rolling Rock, as part of the Moonvertising.com campaign. Stephens employed deadpan performances and campy visual gags to demonstrate that Rolling Rock, although good at making beer, is really bad at beaming their logo to the moon. The campaign also includes the 30-second spots “Launch” and “Apology,” also online.
Rudy Angono, Goodby, Silverstein & Partners, art director;
Larry Corwin, Goodby, Silverstein & Partners, writer;
Jeff Goodby, Goodby, Silverstein & Partners, creative director;
James Kneist, Tool of North America, DP;
Gayleen Sharon, Tool of North America, line producer;
Jennifer Siegel, Tool of North America/Brian Latt, Tool of North America/Kristen Jenkins, Barbary Coast/Lori Joseph, Spy Post, executive producers;
James Horner, Goodby, Silverstein & Partners, agency producer;
Bob Spector/Ian Montgomery, Barbary Coast, editors;
Darren Orr, Spy Post, VFX supervisor;
Timothy Plain, Goodby, Silverstein & Partners, sound designer;
Craig Helmholz, Crescendo, mixer.
www.toolofna.comwww.goodbysilverst ...