Ronald McDonald House Ski Challenge ads
Print Ads, Public Service
Vancouver, Canada-based agency Cossette took inspiration from childhood crafts—namely, paper snowflakes—for Ronald McDonald House BC’s 2014 Ski Challenge campaign. Each poster in this series of hand-carved typographic ads features a headline that is a winking reference to the event’s dual focus on fun both on and off the slopes.
Lisa Lebedovich, art director/associate creative director; Kate Roland, writer; Allison Chambers, designer; Michael Milardo, creative director; Anthony Redpath, photographer; April Haffenden, producer; Cossette (Vancouver, Canada), ad agency; Ronald McDonald House British Columbia, client.