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Ronald McDonald House Ski Challenge ads

Print Ads, Public Service

Vancouver, Canada-based agency Cossette took inspiration from childhood crafts—namely, paper snowflakes—for Ronald McDonald House BC’s 2014 Ski Challenge campaign. Each poster in this series of hand-carved typographic ads features a headline that is a winking reference to the event’s dual focus on fun both on and off the slopes.

Lisa Lebedovich, art director/associate creative director; Kate Roland, writer; Allison Chambers, designer; Michael Milardo, creative director; Anthony Redpath, photographer; April Haffenden, producer; Cossette (Vancouver, Canada), ad agency; Ronald McDonald House British Columbia, client.