06.17.08

Route 29 branding/packaging

Packaging, Consumer

Gourmet confections company Route 29 tapped Minneapolis design agency HartungKemp to revitalize their historic branding and create packaging that would get their treats noticed. The bold new look updates and unifies the brand from package structure to product naming and illustrations. The caramels and chocolates have never looked so good—or fun.

Devon Adrian, designer; Stefan Hartung, creative director; Devon Adrian/Carisa Flaherty, illustrators.

www.hartungkemp.comwww.route29.com