10.30.08

Rudi's Organic Bakery TV spot

TV/Radio Commercials, Consumer

TDA Advertising & Design in Boulder, Colorado wondered whether it would trouble people to know that typical “healthy” breads contain lovely-sounding ingredients like calcium peroxide, ammonium sulfate, monocalcium phosphate and ammonium chloride. And, knowing that, whether it would make a difference if they knew the breads were baked with love. That’s the premise of this “Baked with Love” spot (targeting moms 25 – 49 with household income of $75K+) that separates Rudi’s Organic, with no preservatives or artificial ingredients, from “healthy-looking and healthy-sounding” supermarket breads. Azodicarbonamide is real. Azodicarbona-licious, is not.

Will Geddes, art director; Brad Phifer, writer; Jeremy Seibold/Matt Leavitt, associate creative directors; Jonathan Schoenberg/Thomas Dooley, creative directors; Sean Leman, Rehab, director.

www.tdaadvertising.comwww.rudisbakery.com