07.01.10

Sagent Pharmaceuticals packaging

Packaging, Business

Sagent Pharmaceuticals, a forward-thinking specialty injectables company hired Chicago-based Mhdezign LLC to create their product packaging. The main challenge was to create labeling that would stand-out and help clearly identify each drug for nurses and doctors so they can prevent medical errors. Right now in the world of generic pharmaceuticals not many companies are actually taking the initiative to individually brand each drug; Sagent is one of the first.

[photo credit: Don Levey]

Steven Pecoraro/Marek Hosek/Ilona Pawlak, designers; Marek Hosek, creative director.

www.mhdezign.comwww.sagentpharma.com