06.04.09

Not for Sale "Shadows" TV spot

TV/Radio Commercials, Public Service

Headed by Dr. David Batstone, author and professor of ethics at the University of San Francisco, the Not for Sale campaign educates and mobilizes an international abolitionist movement to fight the global slave trade. Currently holding some 27 million people in bondage, last year the slave trade enerated more revenue than Google, Nike and Starbucks combined.

Post-production company Crash+Sues joined forces with the non-profit organization and Minneapolis-based Martin|Williams to create this spellbinding 60-second spot informing viewers that slavery still exists and is much closer to home than they know. Illusionist Bob Stromberg’s hand shadows, which took the form of protagonist, victim, animals and background elements, were performed individually against a scrim and later animated to create seamless, unspoiled transitions. The spots are airing internationally on Setanta TV in Europe and Crash+Sues has created a Spanish-language version for the Ricky Martin Foundation, which will use it to raise awareness about human trafficking in Latin America.

Gabe Gathmann, Martin|Williams, art director; Nate Virnig, Martin|Williams, writer; Jim Henderson, Martin|Williams/Lyle Wedemeyer, Martin|Williams, creative directors; Jodi Annis, Martin|Williams, designer; Andrea Eilers, Martin|Williams, producer; Joel Sheagren, Martin|Williams, director of photography; Amanda Burgland, Crash+Sues, associate producer; Donna Drewick, Crash+Sues, executive producer; Derek Johnson, Crash+Sues, online editor; Sean Hall-Animator, Crash+Sues, visual effects artist; Adam Celt-lead, Crash+Sues, animator/compositor; Matt Sattler, Crash+Sues, particle animator; Ross Nelson, Echo Boys, mixer; Tom Lecher, Echo Boys, sound effects.

www.crash-sues.comwww.martinwilliams.com