Sauce Restaurant identity Exhibit

Sauce Restaurant identity

Meter Industries created a cookware-themed identity for Frank Prisinzano’s fourth restaurant.

New York’s Sauce is chef Frank Prisinzano’s fourth restaurant; following in the footsteps of his other eateries, its warm, authentic, with an almost undesigned aesthetic and minimalist Italian cuisine with ragu as a focal point. It’s also a butcher and grocery and will soon launch Sauce Network, a live kitchen studio. Meter Industries created its identity featuring pots, pigs and cows hovering over grandmotherly wallpaper that playfully combines the old-world vision of the owners with a quirky modern spin. The project included the storefront signage (inspired by old New York Italian grocery storefronts), shopping bags, menus, cups, butcher wrap and the wallpaper. Sauce has been buzzing from day one.

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