12.28.11

Schlage "Lock Out" TV spot

TV/Radio Commercials, Consumer

Most people have experienced the unnerving realization of lost keys. Well, everyone can rest easy because Schlage has perfected electronic keyless entry technology; and Minneapolis-based agency Carmichael Lynch is helping them spread the word. One of a series of TV spots, "Lock Out" conveys the control that keys have over our emotions and showcases that Schlage’s electronic keyless entries make the fear of losing or misplacing keys disappear.

Brad Harrison, Carmichael Lynch, art director/associate creative director; Nick Nelson, Carmichael Lynch, writer; Tim Blevins, Carmichael Lynch, senior writer; Dave Damman, Carmichael Lynch, executive creative director; Brendan Gibbons, Station Film, director; Joe Grundhoefer, Carmichael Lynch, director of integrated production; Freddie Richards, Carmichael Lynch, senior content producer; Kate Sutherland, Station Film/Annie Sparrows, BWN, producers; Caroline Gibney, Station Film/Glen Galloway, Singing Serpent, executive producers; Carl White, BWN, mixer; Stephen Orent, Station Film/Caroline Gibney, Station Film, managing partners.

carmichaellynch.comschlage.com