03.03.08
Scion xD "Pit Stop" TV spot
TV/Radio Commercials, Consumer
The next chapter in the Scion xD Little Deviants saga, one of the most talked-about ad campaigns of 2007, unfolded in theaters with Pit Stop. Teaming with San Francisco-based agency ATTIK, bi-coastal production studio Shilo brought the animated cinema and broadcast spot to life.
Reinforcing Scion’s message of customization and personalization, the 30-second ad features an xD lifted for a pit stop. A Deviant pit crew jumps out from the shadows, tears off the tires and tosses them to another Deviant who swallows them whole. It ultimately regurgitates a goo that transforms the car into a tricked-out, vibrant green version of the same vehicle.
Greg Coffin, ATTIK, art director;
Mike Brenner, ATTIK, writer;
Ron Lim, ATTIK, associate creative director;
Simon Needham, ATTIK, creative director/director;
Michele Morris, ATTIK, senior producer;
Jose Gomez/Andre Stringer, Shilo, creative directors (animation);
Tom Green/Jose Gomez, Shilo, lead designers;
Tom Green, Shilo, editor;
Ethan Summers/Cody Smith/Trentity DeWitt/Nate Davies/Matt Foley/Roberto Jauregui/Blake Guest/Tamir Sapir, Shilo, 3-D designers;
Trentity DeWitt/Nate Davies/Matt Foley/Eugene Kim, Shilo, 3-D animators;
Tom Green/Jose Gomez/Jason Doherty/Nate Davies/Ed Laag/Eugene Gauran, Shilo, 2-D animators;
Trentity DeWitt/Nate Davies/Matt Foley/Ricardo Ariza/Joey Struve/Brett Briley/Blake Guest/George Longo, Shilo, 3-D modelers;
Kiel Figgins/Richard Lico/Jorma Auburn/Chris Mead/Bren Wilson, Shilo, character animators;
Jake Hibler, Shilo, producer;
Santino Sladavic, Shilo, executive producer;
R!OT, Telecine;
Clark Muller, R!OT, colorist;
Rhubie Jovanov, R!OT, executive produce
www.attik.comwww.shilo.tv