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04.08.13

Sealy Posturepedic mattress TV spot

TV/Radio Commercials, Consumer

The story of a family, from the perspective of their mattress: This spot was shot by mother-son director team of Annabel Jankel of Curious Pictures and Jackson Jankel-Morton of Arcana Academy. A family moving across the country hits a bump in the road. As they do, their mattress flies off the back of the truck and heads toward the ground. Before the mattress hits, its life flashes before its eyes. And what a life it has been. All the moments that make a house a home are revisited. When the mattress regains consciousness, it is being rescued. After all, it's part of the family too.

Arcana Academy, agency; Shane Hutton/Lee Walters, creative directors; Florence Babbitt, executive producer; Alex Esseveld, art director; Agustin Sanchez, writer; Jessica Darke/Denice Hutton, producers; Jackson-Jankel Morton, co-director: Keith Hamm, editor.

Curious Pictures, production; Annabel Jankel, co-director; Martin Ahlgren, director of photography; Bill Reilly, executive producer; Carol Haak, producer.

Big Block, VFX; Kenny Solomon, managing director; Leslie Sorrentino, executive producer; Randall Smith, VFX supervisor; Curtis Doss, lead artist; Brian Schneider, flame artist; Peter Sperrazza, animator; Cindy Chapman, producer.

Cinelicious, color; Bob Curreri, lead colorist.

Egg Music, music; Eric Fawcett, executive producer/musician; Brack Herfurth, musician. Eleven Sound, sound mix; DJ Fox, executive producer; Scott Burns, engineer.

arcanaacademy.com