08.24.09

Seattle International Film Festival "Find" posters

Posters, Entertainment

The nation’s largest and most highly-attended film festival needed to attract both new and returning audience members for its 35th annual showing. To stimulate curiosity and encourage people to find the unexpected at the Seattle International Film Festival (SIFF), Seattle studio WONGDOODY created silhouettes of odd creatures and bizarre shapes and set them against jewel-toned backgrounds. Leaving a lot to the imagination, the images encouraged viewers to consider the unpredictable, much like they might find in the films screened at SIFF. A TV spot (by Digital Kitchen) and in-theater trailer used animated sequences that feature the same surreal, silhouette-style imagery.

Emily Honigsfeld, art director; Janelle Erickson, writer; Mark Watson, creative director; Tracy Wong, executive creative director; Steph Huske, broadcast producer; Brianna Babb/Annie Richards, client partnerships.

www.wongdoody.comwww.siff.net