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08.14.12

Security Benefit TV spot

TV/Radio Commercials, Consumer

Even for people who love their work, nothing compares to taking life at a slower pace. Rooster, working with The Fearless Group for Security Benefit, produced four spots (shown, “Swing”) that aired quietly during the 2012 Billboard Music Awards. The premise was to provide moments of peace during a televised event that consisted of bright lights and pop music. With a focus on what to expect as individuals head into retirement, the spots do a spectacular job of reminding viewers what’s just outside their daily four-wall surroundings.

Spencer Roth, Fearless, art director; Sasha Laing, Fearless, writer; Peter Gibb, Fearless, creative director; Rob Gilbert, Rooster, director; Sarah Bidnick, Fearless, agency producer; Kaitlin Del Campo, Rooster/Kristine Polinsky, Cutting Room Films, producers; Sebastian, Rooster/Saxon Eldridge, Rooster/Melissa Lubin, Cutting Room Films, executive producers; Blase Theodore, Rooster, colorer/finisher; John Marinis, Cutting Room Films, editor; Jun Mizumachi, Cutting Room Films, sound.

roosternewyork.comsecuritybenefit.com