09.18.08

Seeds of Compassion campaign

Out-of-Home Ads, Education

This high-profile Seattle event, to promote early childhood development, included His Holiness the Dalai Lama’s attendance. Along with the increased global impact, the organization needed a new branding platform and identity system. Seattle’s WongDoody provided the brand strategy from which all subsequent communication lifted. In addition to a new identity system, including the event logo, a complete campaign (TV, posters, outdoor and transport advertising) promoted the organization and event. The result: More than 150,000 people attended, with news coverage around the world.

Emily Honigsfeld, art director; Amy Redmond, designer; Janelle Erickson/Glenn Rockowitz/John Schofield, writers; John Schofield, senior creative director; Tracy Wong, executive creative director; Stacy McCann/Ken King, production; Brianna Babb/Nick Hunt, account managers.

www.wongdoody.comwww.seedsofcompass ...