08.12.10

Servicios Editoriales collateral materials

Collateral, Business

Servicios Editoriales is a one-man company doing editorial projects from writing articles to writing books. Due to the digital age, it’s a job that is dramatically changing. When Lip Ltda, Bogotá Colombia designed his business cards, it took a romantic approach, keeping in mind an image of a writer in a less-digital age, with classic typography and the embellishment of a series of phonetic and editorial elements. It doesn’t matter whether the work ends up on a blog or a corporate Web site; the writing process is still the same, the use of the language is still the same, and the final purpose of telling a story remains the same.

Oliver Siegenthaler, designer; Lucho Correa/Oliver Siegenthaler, creative director; Lucho Mariño, photographer.

www.luchocorrea.com