Seton Humancare OOH ads Exhibit

Seton Humancare OOH ads

A three-part billboard campaign for Seton Healthcare by GSD&M emphasizes healing and “humancare.”

Americans may be divided on the issue of healthcare, but most can agree that it’s a confusing and complicated system, with more focus on legality than humanity. Seton, a hospital network based in Texas, launched this three-part campaign created by GSD&M to emphasize healing the troubled healthcare process and shifting the focus to humancare, a people-centered approach to medicine.

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