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Seton Humancare OOH ads

Out-of-Home Ads, Consumer

Americans may be divided on the issue of healthcare, but most can agree that it’s a confusing and complicated system, with more focus on legality than humanity. Seton, a hospital network based in Texas, launched this three-part campaign created by GSD&M to emphasize healing the troubled healthcare process and shifting the focus to humancare, a people-centered approach to medicine.

Gene Blakeney/Eric Knittel, associate creative directors; Hayden Gilbert/Sean LaBounty, creative directors; David Crawford, group creative director; Jay Russell, chief creative officer; Anne Rix Sifuentez, studio artist; Daniel Rodriguez, digital imaging; Diane Patrick, producer; Priya Noel, strategy; GSD&M (Austin, TX), ad agency; Seton Healthcare Family, client.