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As part of its new Pritzker Center for Photography, the San Francisco Museum of Modern Art (SFMOMA) wanted to provide visitors with interactive tools to better understand photography and its history and connection to their lives. The museum imagined a self-directed space for learning, creation and reflection, situated between the galleries and a busy coffee shop. So Portland-based interactive media studio Second Story, part of SapientNitro, created the Photography Interpretive Gallery, where unconventional interactive installations offer visitors a fresh perspective, not only on how we shape photographs, but also on how photographs shape our perception of the world.

Using analog controls inspired by classic camera dials, visitors can dive into rich stories behind some of the museum’s most complex pieces, whether they explore the impact of photography on California’s history (The View from Here), discover candid interviews with a variety of artists (In Their Own Words) or represent themselves using only the contents of their pockets (Self Composed, created in collaboration with Adobe Labs). Second Story’s installation designs beautifully complement Snøhetta’s design of SFMOMA’s new building. Through hands-on experiences that engage visitors of all levels of interest and expertise, the Photography Interpretive Gallery reveals that a photograph is not just a photograph, but an artifact imbued with artistry, history and cultural significance, all waiting to be discovered. 

secondstory.com

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