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01.03.13

Siegel+Gale 2012 Global Brand Simplicity Index

Publications, Self-Promotion

For the third year, Siegel Gale has evaluated the state, significance and impact of simplicity and provided recommendations on how brands can improve their customer relationships and create value. A survey of more than 6,000 people in 7 countries across 3 continents, shows a demand for simpler communications and experiences across industries and around the globe. The findings, presented in this infographic-rich 47-page report, underscore an across-the-board search for simplicity in an increasingly complicated world.

www.siegelgale.com