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Slamseys Farm Fruit Gin packaging

Packaging, Consumer

"Our friends at Slamseys Farm make gins each year with fruits handpicked from their own fields and hedgerows," explained creative director Shaun Bowen. "After discovering that famous naturalist John Ray was born near the farm in 1627, we created a set of labels for the brand featuring intricate insect illustrations, a nod to his meticulous cataloging of the local flora and fauna, and Slamseys' careful gin-making craft. The final designs are countryside-inspired, but stylish enough to grace the city’s hippest bars."

George Hartley, designer; Shaun Bowen, creative director; B&B Studio (United Kingdom), design firm; Great Slamseys Farm, client.