05.30.11
smart fortwo "A big idea for two" spot
TV/Radio Commercials, Consumer
BBDO Berlin’s smart fortwo “A Big Idea” campaign for Daimler AG, leverages the first co-production between Shilo and Film Deluxe GmbH. The five spot campaign (shown: "A big idea for two") focuses on the new smart fortwo that recently arrived at smart dealerships worldwide. With clever stories and scripts, the spots pay tribute to the brand with a focus on simplicity; each spot presents a universal quandary and uses clever copy to position the smart fortwo as the ideal solution. To interest a wide range of viewers within the narratives, a simple style features engaging animated characters coming to life on live-action city walls—at the end of each one, the location-based stop-motion background cinematography settles on a smart fortwo.
T. Bazarkaya, BBDO Berlin/T. Hollander, BBDO Berlin/D. Mously, BBDO Berlin/J. Ringena, BBDO Berlin/W. Schneider, BBDO Berlin/A. Fruscella, BBDO Berlin, creators;
D. Spakowski, BBDO Berlin/S. Schlosser, BBDO Berlin/J. Oelckers, BBDO Berlin/G. Demir, BBDO Berlin, consultants;
Tom Green, Shilo, associate creative director;
Jose Gomez, Shilo, director;
Daniel Ortega, Shilo, director of photography;
Ken G. Lee, Shilo, character designer;
Josh Bodnar, Shilo, editor;
Brian Covalt, Shilo, animation director;
Stephan Pauly, Film Deluxe Berlin/Katharina Strauss, Film Deluxe Berlin, producers;
Jeremy Yaches, Shilo, line producer;
Sheina Dao, Shilo, development producer;
Hilary Wright, Shilo, senior producer;
Glenn Bernstein, Film Deluxe Berlin/Arthur Portnoy, Shilo, executive producers;
Silke Rochow, BBDO Berlin, agency executive producer;
Julie Shevac, Shilo, head of production;
Max Keane, Shilo/Melvina Wong, Shilo/Katherine Morris, Shilo, cell animation;
Tom Green, Shilo/Nathan Davies, Shilo/Stephanie
www.shilo.tvwww.daimler.com