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12.12.12

VW "Smiles" spot

TV/Radio Commercials, Consumer

Deutsch Inc. recently launched the new “Why VW” social media campaign for Volkswagen of America to capture and share its stories in a whole new way. The campaign officially kicked off with the airing of this commercial, a showcase of beautifully simple human moments of joy. In the heartwarming spot people of all ages and nationalities embody the spirit, fun and positivity that have defined the brand and its vehicles for decades.


Mike Palese, Deutsch, art director; Ryan McLaughlin, Deutsch, senior art director; Amir Farhang, Deutsch, writer; Brian Friedrich, Deutsch, associate creative director; Michael Kadin, Deutsch/Matt Ian, Deutsch, group creative directors; Mark Hunter, Deutsch, chief creative officer; Everynone, Epoch Films, director; Stephanie Allis, Method Studios/Shada Shariatzadeh, Spot Welders/Jessica Locke, LIME Studios, producers; Pat Harris, Epoch Films, line producer; Lisa Margulis, Epoch Films/David Glean, Spot Welders, executive producers; Jim Haight, Deutsch, executive integrated producer; Megan Murphree, Epoch Films, head of production; Vic Palumbo, Deutsch, director of integrated production; Victoria Guenier, Deutsch, director of broadcast production; Haines Hall, Spot Welders, editor; Glenn Teel, Spot Welders, assistant editor; Dave Hussey, Co3, colorist; Thomas Downs, Method Studios, VFX supervisor; Shawn James Seymour, Lullatone, score/original music; Mark Meyuhas, LIME Studios, mixer;

www.deutschinc.comwhy.vw.com