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03.31.08

Sony "Helicopter" TV spot

TV/Radio Commercials, Business

Built with the business traveler in mind, Sony’s VAIO TZ is the lightest notebook computer in the world. So light, in fact, that it could be swept away by a gust of wind. In “Helicopter”—created by El Segundo, California-based agency Ignited—it does just that. The paper-light TZ is blown out of a businessman’s hands along with a stack of papers as he walks from a landed helicopter. Farfetched? Perhaps. But consumers who feel the lightness of the TZ will wonder if it’s possible.

Garrett Jones, art director; Karin Djelaj, writer; Tom Gilmartin, group creative director; Mike Wolfsohn, executive creative director; Singing Serpent, music; Bia Flecha, director; Diego Espana, executive producer; Brasileira Filmes, production company; Pix, visual effects company; Sony VAIO Latin America, client.

www.ignitedLA.comwww.sonystyle.com