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01.24.13

Sony Music Timeline installation

Environmental Graphics, Business

Sony Music Timeline installation Sony Music has unveiled a graphic installation documenting the company’s 125 year musical history. Designed by Alex Fowkes, the timeline runs throughout the central atrium of Sony’s open plan Derry Street office in London.

The brief was to bring the inspiration behind Sony’s incredible musical legacy into the heart of our building. The graphics feature nearly 1,000 names of artists signed to Sony Music and its affiliated labels from the founding of Columbia Records in 1887 to the present day, including musical icons Elvis Presley, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Janis Joplin, The Clash and Michael Jackson. Interspersed among the artist names are key developments in technology, musical formats and corporate history—from the invention of early recording cylinders to vinyl, cassette, CD, radio, MTV, the Sony Walkman, the iPod and the introduction of digital streaming services.

The work is organized by decade into 54 columns, each measuring over 2 meters tall and covering almost 150 square meters of wall space; CNC cut vinyl was the sole medium. Sony’s partnership with Fowkes is set to continue; the timeline will grow each year with the addition of new artists signed by the label.

Alex Fowkes, art director/designer; Rob Antill, photography/video; Emma Pike, Sony Music, client.

www.alexfowkes.comwww.robantill.com