SOPRA restaurant identity Exhibit

SOPRA restaurant identity

Bravo Company tapped into the romance of old movies to brand Singapore’s Sopra Cucina & Bar.

Bravo Company, an independent design studio based in Singapore, tapped into the romance of old movies to rebrand Sopra Italian restaurant for its Singapore outlet. The new Sopra Cucina & Bar—the only Sardinian restaurant in Singapore—is a love letter to the glamorous days of post-war Italy, when Hollywood and the films of Federico Fellini and Sophia Loren first captured the imagination of an enamored public. Every detail, from uniforms to graphics and signage, appears to have been pulled directly from a scratchy old black-and-white reel and polished for the present day.
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