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08.22.08
SoyJoy "Fortified with Optimism" print campaign
Print Ads, Consumer
Created by Santa Monica-based Rubin Postaer and Associates this print campaign associates energy, power and exuberance with the consumption of whole soy. The ads brand SoyJoy with the unique artistic style of a group of illustrators who express joy through optimistic art. SoyJoy’s promise of better health and a positive lifestyle reflects the exuberance that accompanies the knowledge that you’re doing something good for your mind, body and spirit.
Kelly Beck, art director;
Kathy Hepinstall, writer;
Mark Erwin, creative director;
Roman Klonek (Dark Cloud)/Gary Taxali (Good Karma)/Simon Peplow (Boosts Resistance), illustrators;
Linzie Hunter, typographer.
www.rpa.comwww.soyjoy.com