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03.25.13 "Booking.Yeah" :60 TV spot

TV/Radio Commercials, Consumer

Travel and accommodation planning can be a gamble. U.S. travelers are over-supplied with choice and options. And worse, they are undersupplied with vacation time. Getting it wrong can ruin it entirely. But when you get it right, it feels absolutely incredible. That moment of joy, when you realize just how great your accommodation is, and how amazing your trip is going to be, is perfectly captured the first-ever campaign commercial from Wieden Kennedy. Dubbed “Booking.yeah,” the campaign transforms the word “booking” into an adjective for the sheer, unbridled joy and satisfaction when you open the door to your accommodation and know you’ve got it right.

Wieden+Kennedy Amsterdam, ad agency; Mark Bernath/Eric Quennoy, creative directors; Rick Chant/Zach Watkins, copywriters; Barney Hobson, art director; Erik Verheijen, head of broadcast; Tony Stearns, agency producer.

Traktor, production company and direction; Stéphane Fontaine, director of photography; Rani Melendez, head of production; Richard Ulfvengren, executive producer. Final Cut London, editing company; Edward Line, editor; Michelle Corney, executive producer . Wave Amsterdam, audio post-production; Alex Nicholls-Lee, sound designer/mixer; Massive Music, music; Mr. Tommy Zee, music producer. Glassworks Amsterdam, online VFX; Morten Vinther, flame; Jane Bakx, executive producer. Finish, telecine; Paul Harrison, colorist; Fi Kilroe, executive producer.