05.18.09

Sprint "Anthem" TV commercial

TV/Radio Commercials, Consumer

In its most recent advertising, the Sprint brand takes on a fresh look and feel with a nationwide campaign, created by Goodby, Silverstein & Partners, that defines the immediacy and relevance of the Sprint Now Network for wireless users. The work illustrates the breadth and capability of the network through the demonstration of immediate facts that help define how the network delivers on NOW. Directed by Jeffrey Plansker of Supply & Demand, with animation, visual effects and editing by Superfad, the spot provides an entertaining look (with stats) at the world of modern communication. The campaign also includes online, print and out-of-home.

Christian Haas, Silverstein & Partners/Paul Stechschulte, Silverstein & Partners/Will Johnson, Superfad, art directors; Kevin Lau, Superfad, senior art director; Franklin Tipton, Silverstein & Partners/Will Elliott, Silverstein & Partners/Roger Hoard, Silverstein & Partners, writers; Rich Silverstein, Goodby, Silverstein & Partners/Franklin Tipton, Silverstein & Partners/Will Hyde, Superfad, creative directors; Christian Haas, Silverstein & Partners, group creative director; Sandy Chang, Superfad/Paul Yei, Superfad, designers; Rob Sondik, Silverstein & Partners/Laure Stevens, Supply & Demand/Danielle Hazan, Superfad, producers; Josh Reynolds, Silverstein & Partners/Kira Carstensen, Supply & Demand/Kevin Batten, Superfad/Rob Sanborn, Superfad, executive producers; Jeffery Plansker, Supply & Demand, director of live action; Neil Shapiro, Supply & Demand, director of photography; Will Hyde, Superfad, director of animation; Carl Swanberg, Supply & Demand, production designer; Charles Jensen, Superfad

www.gspsf.comwww.supplyanddemand.tv