07.25.08

Sprint/Nextel Direct Connect Web films

Online Ads, Business

Goodby, Silverstein & Partners approached production/animation company Superfad with a series of scripts describing how people have actually used the Sprint/Nextel Direct Connect system in real life situations. The case studies contained a healthy amount of context and information to explain how the network was used to aid in each situation, whether finding someone in the woods or coordinating hundreds of workers to aid in disaster relief. From them, Superfad produced two new animated Web films. The main creative challenge was to find a balance between style and mood—providing the right amount of information while maintaining a personal feel to compel viewers to watch. The spots needed to be lighthearted enough to be entertaining but maintain a level of seriousness so as to not undermine the weightiness of the content. Information graphics were a natural fit.

Rudi Anggono, GS&P/Shane Fleming, GS&P/Will Johnson, Superfad, art directors; Kevin Lau, Superfad, senior art director; Kevin Lau, Superfad/Will Johnson, Superfad/Dylan Spears, Superfad/Andy Kim, Superfad/Glen Suhy, Superfad/Ian Mankowski, Superfad/Ergin Kuke, Superfad, designers/animators; Will Elliott, GS&P/Larry Corwin, GS&P, writers; Paul Stechschulte, GS&P, group/associate creative director; Rich Silverstein, GS&P/Christian Haas, GS&P/Franklin Tipton, GS&P/Justin Leibow, Superfad, creative directors; Rob Sondik, GS&P/Danielle Hazan, Superfad, producers; Josh Reynolds, GS&P/Kevin Batten, Superfad, executive producers; Claudia Yi Leon, Superfad, compositor; Dan Pritikin, Human, music producer; Amber Tisue, GSP Post, sound designer; Rich Silverstein, GS&P, co-chairman.

www.superfad.comwww.nextel.com