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10.01.12

Sprite "Camouflage "TV spot

TV/Radio Commercials, Consumer

From BBH New York and BBH Shanghai and running online and in TV in markets around the world, this new 60-second spot for Sprite encourages teens to spark their true selves. Shot in the Czech Republic, it opens with people blending into the cityscape of Prague; camouflage is used as a metaphor for conforming. One of the teens takes a drink from a bottle of Sprite and is inspired to shed his camouflage. The invitation, to teens all over the world, is to live authentically and to feel comfortable being themselves. The campaign highlights 22 actors, each hand-painted into the scenery by a team of body artists and painters that spent more than 1,200 man-hours and used approximately 500 pounds of paint to create the scene (instead of creating the effect in post-production).

Andre Massis, BBH/Jeffrey Sun, BBH, art directors; Jordan Kramer, BBH/Jay Qian, BBH/Leo Zhang, BBH, writers; Ari Weiss, BBH, executive creative director; John Patroulis, BBH/Johnny Tan, BBH, chief creative officer; Peter Thwaites, Gorgeous, director; Joost van Gelder, Gorgeous, director of photography; Erica Thompson, Work Editorial/Boo Wong, The Mill/Jill Silberstein, Sound Lounge/Dana Fairbairn, Sound Lounge producers; Anna Hashmi, Gorgeous/Mirka Taylor, Unit+Sofa, line producers; Jennifer Moore, BBH, senior producer; Fady Salame, Unit+Sofa/Jane Dilworth, Work Editorial/Erica Thompson, Work Editorial, executive producers; Petr Kunc, Unit+Sofa, production designer; Bill Smedley, Work Editorial, editor; Healy Snow, Work Editorial, assistant editor; Hitesh Patel, The Mill, VFX supervisor; Seamus O'Kane, The Mill, colorist; Naomi Anderlini, The Mill/Rosalind Paradis, The Mill/Suzanne Dyer, The Mill/Mark French, The Mill/Burtis Scott, The Mill, compositors; Beacon Street Studios, music; Tommy J

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