09.14.09

Streamlight print ads

Print Ads, Business

When police are faced with the uncertainty of darkness, routine situations can become tense and dangerous situations can turn deadly. Streamlight’s new C4 Power LED Technology provides an intense long-range beam with significant peripheral light that is two- to three-times brighter than previous LEDs, offering the perfect combination to cut through the darkness. Baltimore-based Siquis created a campaign that combines the boldness of Streamlight’s corporate color, design elements to represent the “circle of light” and copy that tells it straight with an attitude to appeal to the tactical mentality.

Sean Flanagan, art director/associate creative director; Angela Helfman/Elizabeth Griffith/Sean Flanagan, writers; Ron Thompson, creative director.

siquis.comwww.streamlight.com