06.10.08

Stride Gum "Office Park" TV spot

TV/Radio Commercials, Consumer

For client Cadbury/Adams JWT New York created this spot  for the ridiculously long-lasting Stride Gum. What do you do if your customers love the flavor of your gum so much that they don't spit it out often enough? Well, as this spot (and the others in the series) shows, you threaten them with bodily harm. With pure ingenuity and shameless capitalist audacity, the Stride marketing team individually targets its loyal consumers and forces them to spit out their gum. Apparently no one was harmed in the making of the commercials and the new flavors are being hastily gobbled up. Just goes to show that a little friendly violence never hurt anybody.

David Suarez, art director; Danny Gonzalez/Jeff Bitsack/Jackie Hathiramani, writers; Jackie Hathiramani, creative director; Jeff Bitsack, executive creative director; Ty Montague, co-president/chief creative officer; Owen Katz, producer; John O’Hagan. director; RSA, production company; Dave Anderson, editor; Mackenzie Cutler, editing house; Sound Lounge/Audio Engine, sound designers; Clair Grupp, director of integrated productions; Christian Hughes, business director; Lauren Hanin, account director; Meghan Daniels, account manager.

www.jwt.comwww.stridegum.com