For Greek design studio Mousegraphics, wine bottles are one of the most creative and difficult areas of packaging design. The goal of this project was to claim a niche in a competitive market by introducing Sun Wines as a high-quality organic product. Mousegraphics chose to focus on the color of three varieties of wine and connect each to a particular solar phase: red wine to the setting sun, white to midday radiance and pale pink rosé to sunrise. The designers abstracted the phases of the sun for each bottle and created a unique symbol for each variety of wine.
Mousegraphics, design firm; Sun Wines, client.