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06.23.14

Sun Wines

Packaging, Consumer

For Greek design studio Mousegraphics, wine bottles are one of the most creative and difficult areas of packaging design. The goal of this project was to claim a niche in a competitive market by introducing Sun Wines as a high-quality organic product. Mousegraphics chose to focus on the color of three varieties of wine and connect each to a particular solar phase: red wine to the setting sun, white to midday radiance and pale pink rosé to sunrise. The designers abstracted the phases of the sun for each bottle and created a unique symbol for each variety of wine.

Mousegraphics, design firm; Sun Wines, client.

mousegraphics.gr