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06.20.08
SunChips solar-powered billboard
Out-of-Home Ads, Consumer
Toronto’s Juniper Park created this solar-powered outdoor board for Frito-Lay’s SunChips as part of an integrated campaign to communicate the brand’s commitment to support green energy. In April, Frito-Lay began using solar energy instead of fossil fuel to help make SunChips in its Modesto, California plant.
Hylton Mann, art director;
Andy Linardatos, writer;
Terry Drummond/Alan Madill/Barry Quinn, chief creative officers;
Debbie Ingham/Kathie Hintsa/John Silva, producers;
Dana Brochu, client service;
Angie Assa/Andrea Montano/Rachel Weinstein/Erika Munson, media.
www.juniperpark.comwww.sunchips.com