06.20.08

SunChips solar-powered billboard

Out-of-Home Ads, Consumer

Toronto’s Juniper Park created this solar-powered outdoor board for Frito-Lay’s SunChips as part of an integrated campaign to communicate the brand’s commitment to support green energy. In April, Frito-Lay began using solar energy instead of fossil fuel to help make SunChips in its Modesto, California plant.

Hylton Mann, art director; Andy Linardatos, writer; Terry Drummond/Alan Madill/Barry Quinn, chief creative officers; Debbie Ingham/Kathie Hintsa/John Silva, producers; Dana Brochu, client service; Angie Assa/Andrea Montano/Rachel Weinstein/Erika Munson, media.

www.juniperpark.comwww.sunchips.com