03.12.10
Sundance "Rebellion" film trailers
Motion Graphics, Consumer
To help promote the 2010 Sundance Film Festival, the Sundance Institute assembled a team of individuals with long-standing Sundance ties to launch the Film Festival’s boldest multimedia campaign to date. The first-of-its-kind campaign is a call for rebellion away from what’s worked, away from what’s safe and understood, and toward the brave new ideas that will lead us all forward. The four film trailers—shown is “Clean Slate”—dare filmmakers and audiences alike with a tailored “call to arms” message and show prior to all festival film screenings. The campaign also featured print and banner ads and handmade interactive and out-of-home elements.
Josh Rogers/Jan Fleming/Yker Moreno/Gareth O’Brien, art directors;
Josh Rogers/Jan Fleming, writers;
Yker Moreno/Gareth O’Brien/Pete McDonald, designers;
Josh Rogers/Jan Fleming, creative directors;
Orion Tate, director;
Jan Fleming/Kitty Dillard, producers;
Robert Redford/Kate Treacy, executive producers;
Buck, production company;
Gareth O’Brien, animation director;
Chris Phillips, animator;
Chad Colby, stop motion animator;
Chad Colby/Kitty Dillard/Gareth O’Brien, stop motion crew;
Chris Phillips, lead compositor;
Gareth O’Brien/Yker Moreno/Chad Colby, compositors;
Billy Mack, production assistant;
Chad Colby/Rose Collins/Kitty Dillard/Victoria Grant/Erin Lindsey/Yker Moreno/Gareth O’Brien/Chris Phillips/Ann Seymour, set design;
Bella Engraving, laser cutting;
Steve Celnicker, online producer;
FotoKem, online/film finishing;
Eric Martell, Martell Sound, final sound mixing;
John Forte, original music.
festival.sundance.org