05.21.08

Suxx wine label

Identity, Consumer

This 2006 South Australian Shiraz was named for SMS and Internet acronyms. With its bold and daring name—both a social commentary about how technology and politics consume daily life and a statement of the richness and magnitude of the wine’s  flavor—the client wanted a label that would appeal to a young demographic that shops online. The label, designed by Los Angeles-based Braveland Design, is inspired by pixel text and symbols of modern products. It's hopefully a reminder for people to relax—and drink wine.

Dave Bravenec, designer; Dan Philips, The Grateful Palate Imports, client.

www.bravelanddesig ... gratefulpalateimpo ...