11.03.11

SWIMS packaging

Packaging, Consumer

Partnering with galoshes startup, SWIMS, London-based Gilles & Cecilie Studio designed packaging to reflect the busy lifestyle these overshoes allow. Package graphics reference weather forecast graphics and illustrate the galoshes stepping into puddles. Reflections of a metropolitan life in rippling puddles and data on yearly rainfall totals from cities around the globe express the kinetic energy of an urban lifestyle and demonstrate why the shoes are perfect for unpredictable weather.

Gilles + Cecilie Studio, creative direction/art direction/illustration.

vh-artists.com/ind ... www.swims.com