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Taller San Jose PSA

TV/Radio Commercials, Public Service

DGWB Advertising & Communications of Orange County, California partnered with local visual effects house An Ideal World to produce two powerful PSAs for the nonprofit Taller San Jose. The team donated their time, talent and resources (along with Rich Schaefer of High Impact Pictures) to produce striking videos that communicate the organization’s mission to help local youths move from violence to productivity.

Commemorating Taller San Jose’s fifteenth anniversary, the PSAs illustrate the theme, “Nothing in Life has to be Permanent” with powerful and technical visual effects of gang tattoos undrawn from the bodies of high-risk youths facing the challenges of their surroundings and past gang affiliations. The goal of the project was to balance the visual effects (making the animated tattoos look realistic) and emotional content. The PSAs are currently broadcasting on local TV stations to raise awareness for Taller San Jose’s mission as the “Home of Second Chances.”

Courtney Betley, DGWB, writer/associate creative director; Jon Gothold, DGWB, creative director; Aron Paul Orton, DGWB, director/editor; Rich Schaefer, High Impact Pictures, director of photography; Antonietta Smekal, DGWB, producer; Sharon Diaz, An Ideal World/Robb Hart, An Ideal World, visual effects supervisors; Sharon Diaz, An Ideal World, lead Flame artist; Robb Hart, An Ideal World, Shake/Sketchbook Pro artist; Brandt Weisman, DGWB, motion graphics; Greg Kuehn, Peligro Music & Sound, composer; Dave Myslek, Stewart Sound, sound engineer; Lowrider Tattoos, tattoo artist.