07.17.08

Tappening.com print campaign

Print Ads, Consumer

Tappening is a movement that encourages people to drink tap water. New York-based DiMassimo Goldstein created this campaign to educate people that bottled water is not only unnecessarily expensive, but also environmentally harmful.

Copy (smoke): Last year, plastic bottles generated more than 2.5 million tons of carbon dioxide. Drink tap. Tappening.com

Copy (bill): Bottled water costs 7,000 times more than the same water that comes from a faucet. Drink tap. Tappening.com

Copy (fish): Every year 38 billion water bottles end up polluting the earth. Drink tap. Tappening.com

Kevin Gentile, art director; Mike Abell, writer; Rich Buceta, creative director; Mark DiMassimo, executive creative director; Bartholomew Cooke, photographer/retoucher; Steve Gordon, print producer.

www.digobrands.comwww.tappening.com