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07.17.08
Tappening.com print campaign
Print Ads, Consumer
Tappening is a movement that encourages people to drink tap water. New York-based DiMassimo Goldstein created this campaign to educate people that bottled water is not only unnecessarily expensive, but also environmentally harmful.
Copy (smoke): Last year, plastic bottles generated more than 2.5 million tons of carbon dioxide. Drink tap. Tappening.com
Copy (bill): Bottled water costs 7,000 times more than the same water that comes from a faucet. Drink tap. Tappening.com
Copy (fish): Every year 38 billion water bottles end up polluting the earth. Drink tap. Tappening.com
Kevin Gentile, art director;
Mike Abell, writer;
Rich Buceta, creative director;
Mark DiMassimo, executive creative director;
Bartholomew Cooke, photographer/retoucher;
Steve Gordon, print producer.
www.digobrands.comwww.tappening.com