11.13.09

Taryn Rose International print ads

Print Ads, Consumer

New York-based Brouillard Communications (part of The Brand Union) created a brand identity redesign for luxury shoe brand Taryn Rose. The campaign included all print advertising, logo, packaging and a Web site revamp along with in-store and window displays at the New York, Beverly Hills, San Jose, and Las Vegas retail stores. Minimal copy delivers the message, while visually, the shoes speak for themselves. Shown in sculptural, arresting ways, they invite women to imagine all the stylish possibilities. The ads are running in high-end fashion magazines such as Elle and Vogue and a social media component is in the works featuring a “Heel Hell Rebellion” fashion blog so people can share their shoe stories.

Tim Jones, art director; Sheralyn Silverstein, writer; Jamie Ambler, executive creative director; Hans Gissinger, photographer; Matthew Asinair/Victoria Pomarnevska/Karen Hansen, account executives.

www.brouillard.comwww.tarynrose.com