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10.01.07

Taylor Guitars catalog

Collateral, Consumer

For more than fifteen years, San Diego-based MiresBall has helped capture the innovation and craftsmanship at the heart of Taylor Guitars, a big part of which centers on the company's product catalog (a must-have for Taylor fans). After six months of close collaboration and several carefully orchestrated photo shoots, Taylor and MiresBall unveiled the fifth version. From its content and tone, to the cadence of the writing and the beautiful, lyrical photography, it brings the passion, people and products behind the brand, to life.

Gale Spitzley, senior designer; Scott Mires, creative director; Jonathan Forstot, director of marketing, Taylor Guitars/Eric LaBrecque, writers; Eric LaBrecque, brand strategist; Bil Zelman/Marc Tule/Lou Mora, photographers; Mark Ruzich, digital imaging artist; Holly Houk, account supervisor; Steve Woods Printing, printer.

www.miresball.comwww.taylorguitars.com