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My Thai identity

Identity, Consumer

This Thai restaurant in Rio de Janeiro, Brazil, combines two concepts—healthy food and fast food. The contradiction is reflected in an ambigram, a revolving logo that reads the same upside-down, by New York’s de Vicq design. The brand imagery is furthered with Thai dancers, Buddha’s hands and lotus flowers all to set the mood of Thai culture and cuisine.

Roberto de Vicq de Cumptich, designer; Vitoria Taborda, client.