06.18.07

Thule "Road Trip" print ad

Print Ads, Consumer

Boulder, Colorado-based TDA Advertising & Design created this one-time, see-the-world print ad for the March “30 Road Trips of a Lifetime” issue of Outside magazine. The way the creative team sees it, Thule's biggest competitor isn't Yakima, it's United Airlines. To spark road-trip imaginations they came up with a country's worth of intriguing place names. Why fly when you can drive?

Alex Rice, art director/illustrator; Jonathan Schoenberg, writer.

www.tdaad.comwww.thuleroadtrip.comwww.tdaad.com