Tigo Africa Cup of Nations posters/outdoor boards

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07.09.08

Tigo Africa Cup of Nations posters/outdoor boards

Print Ads, Consumer

In January 2008, Ghana hosted the Africa Cup of Nations, sponsored by cellular communications company Tigo’s biggest competitor, MTN. The challenge for ad agency Creative Eye (Ghana, Africa) was to cut through the restrictions of game sponsorship—use of the event name, showing the national team and players—and get the fiercely patriotic Ghanaian public to identify with Tigo. In addition to print advertising, the campaign included painting the walls of underpasses as goal posts and installing branded football flag posts on street corners.

Liviu Drangu/Kwang Lee, art directors; Rashid Tenga/Liviu Drangu, writers; Kwang Lee/Rashid Tenga, group creative directors; Liviu Drangu, creative director; Amit Ashar, photographer.

www.ceafrica.comwww.tigo.com

exhibit <31of 247>

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