06.12.06

Modern Times poster campaign

Posters, Business

Modern Times sells furniture that was designed and produced in the 1950s and ’60s. Chicago ad agency Ourhaus wanted the store’s advertising to evoke the era of their furnishings. The result is a series of posters with headlines that provide the historical context for the products and art direction that alludes to the graphic design of the time— hand-cut silhouettes and a mix of illustration and photography.

Jimmy Olson, art director; Sean Austin, writer; Sean Austin/Jimmy Olson, creative directors.

www.moderntimeschi ... www.moderntimeschi ...