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GE, Today's Future

Print Ads, Consumer

Creative studio Ars Thanea and photographer Michael Warren worked with TBWA\DAN\Shanghai to launch the latest ad campaign for General Electric China. Ars Thanea employed the iconic visual texture of Chinese porcelain in a series of visuals that tell the story of how GE technology (GEnx, Vscan, GE Gas Turbine) transforms the lives of Chinese people. The team mixed traditional and digital art, as well as CGI, to produce the textures across a series of visuals. Everything is prepared as layers and smoothly post produced for the desirable effect. Four ads ran from late 2012 through Spring 2013 in Chinese airports and in print media.

Peter Jaworowski, executive creative director; Marcin Molski, production director; Piotr Kolus, lead 3-D artist; Piotr Nowacki/Anna Mierzejewska/Daniel Komuda/Piotr Kosinski, 3-D artists; Karol Klonowski, digital artist; Krzysztof Roslan/Michal Lisowski/Patryk Habryn, traditional artists, Ars Thanea (Warsaw, Poland), design firm; Michael Warren, photography.

QiHan, art director; HaiYang Yu, writer; Sherry Shi, associate creative director; Jimmy Wang, creative director; Dwayne Koh, group creative director: TBWA\DAN\Shanghai, ad agency; General Electric China, client.