06.02.10

Tok&Stok "Patterns" print campaign

Print Ads, Consumer

Tok&Stok helps consumers organize their homes. DDB Brasil’s new campaign for the company shows how difficult it is to find something in a cluttered house—especially when the need is urgent. The concept was to transmit the feeling people get when trying to find something in a disorganized place, camouflaged by a mess.

Copy 1:
10h30AM, 30°C.
The guys are waiting in the car.
Where’s my shorts?

Copy 2:
9h20AM.
The meeting is in 10 minutes.
Where’s my tie?

Tagline: Without organization, everything hides.

Ulisses Razaboni, art director; Marcos Abrucio, writer; Sergio Valente/João Mosterio/André Pedroso/Daniel Bottas, creative directors; Lucio Libanori/João Ferraz, photographers; Quad Studio, illustrator; Suzana Poli/Marcelo Balista de Macedo, account supervisors; Valdir Vieira/Daniela Dib da Silveira, media; Regis Dubrule/Ghislaine Dubrule, advertiser's supervisors.

dm9ddb.com.brwww.tokstok.com.br